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Alex Zono

Swung by yesterday to have a look atcollection and had a lovely chat with Alex himself. Lovely to see running projects that bring a fresh perspective into the sport, focusing more on stories and emotions over numbers and performance.

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Two weeks ago, I traveled to Trento (Northern Italy) to join my friend Elena to a small invitational 52km run around the mountains that celebrates trail running in its purest form. The event embraces a “we-don’t-give-a-shit-about-pace-and-time” attitude, keeping it small and local (I guess I was the intruder) and bringing in some cool punk bands for the after party.

Interestingly, my watch died after 34km or so, and it almost felt like it had to be that way. No measures, no numbers, no track, no maps, no real finish line—just running.

Also, my phone, who was in one of the vest pockets got unlocked and a set of black pictures and videos where I can hear my steps and my breathing were randomly taken.Full story coming soon, here are some off-race snaps.

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Supply Testing

First product tests. More coming soon

Supply Testing